Author: saumya gupta

  • Why it seems like the sky is falling for digital design

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    saumya gupta
    in

    And how to come out of the storm stronger. If you are a designer and look around the internet now, it’s tough. It seems like it is all falling apart as our inboxes and feeds are filled with alarming headlines such as ‘UX is dead, we killed it’, ‘Designers are facing an existential crisis’, or even ‘The big…

  • Can consistency and creativity coexist?

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    by

    saumya gupta
    in

    The paradox of standardization. To design requires a varied and complex skillset. You must process lots of information to understand the needs and desires of the end user and then creatively and confidently implement a solution, all while respecting the needs of other stakeholders and their resources (time, money, etc.). Of course, design isn’t just…

  • 90% of designers are unhirable?

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    by

    saumya gupta
    in

    Here’s the harsh truth: I’ve reviewed more than 1,000 portfolios in my design career so far, and I turned 90% of them down because of one thing — the linear design process. By “linear design process” I mean cookie-cutter case studies that always read the same. The designer learned about a problem, conducted user interviews, created…